Press Releases
> Limitations of Recency in the Context of Loyalty, September 2005
> Maximum Impact loyalty reward catalogues: How to plan them, May 2005
> Indian firm’s new customer strategy doubles sales, May 2005
> IVR and the angry customer: Call center imbroglio Act II, February 2005
> Assessing Customer
Loyalty through Relationships, December 2004
> The Four Percent
Solution: Using Complaints to Further Loyalty, November 2004
> Increasing `lifetime
value' of customers , November 2004
> AMD
launches partner rewards program in India, October 2004
> Korean FSI launches partner
loyalty scheme, October 2004
> Nortel Networks launches sales
partner rewards in India, July 2004
> Beware of Retention
rate Ideas, June 2004
> Low Value Customers:
Children of a Lesser God? , June 2004
> One-to-None Relationships:
The Call Center Imbroglio , February 2004
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