Solution Provided : Partner Relationship Management
The SMB Distribution Group of Microsoft is in the business of providing
applications software to key clients in the SMB segment.
Microsoft's SMB group is responsible for product sales through
the reseller and system builder channels. The group operates through
five distributors in India who have the responsibility for physical
distribution, sales and reach within the markets countrywide. Distributors
have been selling Microsoft products to their existing channels.
However, Microsoft (India)wanted to:
> Expand the distribution breadth, that is, extend the reach
to a larger reseller base.
> Create a sense of loyalty and commitment among distributors’
account managers responsible for Microsoft products, by recognizing
and rewarding high-performers.
Read more of how Edenred helped Microsoft with its business challenge
the PDF document.
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