Hewlett-Packard,
Hong Kong, SAR
Solution Provided : eMarketing program
The PSG division of Hewlett-Packard (HP) in Hong Kong, SAR provides
simple, reliable and affordable personal-computing solutions and
devices for home and business use, including desktop and notebook
PCs, workstations, thin clients, smart handhelds and personal devices.
The 300,000 strong SMB market in Hong Kong, with 60% of the total
work force, had hitherto, been untapped. HP saw a great potential
to develop this market towards increasing sales and meeting customer
requirements. HP, therefore, wanted to:
> Develop a comprehensive SMB platform & community to lock-in
revenue in this sector.
> Capture mindshare and increase penetration in the SMB market
from its currently low figures.
> Implement a comprehensive eMarketing solution to bring SMBs
together in an online community. This would directly lead to increasing
loyalty and improved sales.
Read more of how SurfGold helped Hewlett Packard, Hong Kong with
its business challenge by downloading
the PDF document.
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